Reference Guide from Episode 2
BEFORE (vague): ❌
Write an article about sustainable packaging
AFTER (specific): ✅
Write a comprehensive guide to sustainable packaging innovations for small food
businesses.
Focus on solutions that are both eco-friendly and cost-effective for companies with
limited budgets.
Include specific material recommendations, their environmental impact, approximate
costs, and where to source them. The article should be informative but conversational,
aimed at food entrepreneurs who are passionate about sustainability but concerned
about costs.
BEFORE (generic): ❌
Write a product description for a coffee maker
AFTER (detailed): ✅
Write a premium product description for a high-end, minimalist coffee maker designed for
pour-over brewing. The target audience is design-conscious urban professionals who
appreciate artisanal coffee. The tone should be sophisticated yet approachable,
emphasizing craftsmanship, precision, and elegant design. Include details about
materials (walnut wood and borosilicate glass), brewing capacity (500ml), and the
handcrafted nature of the product.